Meet Franc and the dreamers

Franc is South Africa's Digital Wealth Coach - a platform built to help everyday people grow what matters: confidence, consistency, and long-term financial freedom. We make wealth-building simple, safe and achievable with guided tools, personalised wealth plans, and a curated selection of top-performing, low-cost funds. Through behaviour-focused features, goal-based investing, and the Franc Academy, we help users build small habits that compound into lasting wealth.

Franc team
Our mission

Our Mission

We're on a simple mission: help South Africans grow what matters. As SA's Digital Wealth Coach, Franc turns investing into a habit, not a hurdle - combining goal-based investing, personalised wealth plans and low-cost funds with nudges, education and clear progress tracking.

We make wealth-building feel safe, achievable and ordinary: small, consistent steps that protect dignity, build confidence and create real financial freedom. No jargon, no gatekeeping, no minimums - just practical tools and warm guidance to help you grow what matters.

We believe everyone should be able to access the best investments.

Dr Thomas Brennan

Dr Thomas BrennanCEO and Co-founder

our culture

Built by people who use it

Learn about Franc's mission to make wealth building accessible to everyone. Meet our founders and team building the #1 digital financial advisor. Watch the founders explain what makes Franc different and how we're helping South Africans build wealth.

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